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According to source, it costs five times as much to attract a new customer than to keep an existing one. This is why it’s so important for small businesses to turn one-time buyers into loyal, repeat customers. Customer loyalty programs can be your secret weapon: Mention Me’s 2021 Customer Advocacy Report found that 40% of customers are likely to buy again from brands that reward loyalty. Let’s take a look at the different types of customer loyalty programs, plus examples of each type from companies in several different industries, each selling different types of products. What are customer loyalty programs? A customer loyalty program is a system where a business offers rewards to its customers who make frequent purchases. From a business perspective, it’s a tactic used to encourage customers to repeatedly buy from your business. There are lots of different types of customer loyalty programs, like refer-a-friend programs that offer customers a discount if their friend signs up or makes

Omnichannel marketing is the integration of various channels a brand uses to interact and engage with customers. For instance, a customer might click on an ad of your brand on social media and sign up for a coupon on the website. If they did not buy any product, you might send them an abandoned cart email or if they make the purchase you might send them an email including related products. You can see that the same communication is continuing across various channels - social media, website, email. Sounds complicated? Well, here’s some good news! This blog includes stepwise details on how to grow your business with an omnichannel strategy . #1 Start simple We do not expect you to integrate all the channels at once. That would be a lot more complicated. Instead, we suggest you start with identifying your primary communication channel and find one additional channel that you can integrate with it. #2 Set a budget You will need money for various activities such as creating ads,

Customers today are jumping from one platform to another while interacting with a brand. They might visit your website but would want to visit your offline store to trust your brand. So why not integrate the customer journey across all the channels? This is what omnichannel marketing does! Its main goal is to provide a seamless shopping experience to the customer no matter which channel they are using. For instance, a customer might add items to their cart using your mobile application but would complete the purchase using the website. To provide them with an omnichannel experience, you must sync both carts. Creating an omnichannel campaign for your business #1 Understand your customers The first step to building an omnichannel campaign is to collect as much data as you can about your customers. This will help you understand how a customer interacts with your brand and through which channel. You can also know when a customer interacts the most with your brand, their preferences

Retailers and many other businesses often offer loyalty programs where they provide rewards, discounts, and special incentives to attract and retain customers. Loyalty programs not only benefit the businesses by developing customer loyalty but also provide crucial insights about customers like how they are spending money on a brand, which products are more appealing to the customers, and more!  Today, there are hundreds of possibilities available for loyalty programs. For instance, some customers might prefer reward points while others would like to test a few free samples of the products that you are selling. Some customers might prefer discounts on MRPs while others would prefer free lifetime shipping.    So which loyalty program should you choose for your brand? Let’s take a look at the 3 best loyalty programs in India from where you can find some inspiration.    #1 Paid Loyalty Programs    A paid loyalty program is created for VIP customers who pay a certain amount such as a mont