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  Loyalty programs have been one of the most important tactics for attracting and engaging customers. Earlier, loyalty programs used to offer tangible benefits such as a free item on purchasing a product or a reward for returning customers. However, now the loyalty programs have changed their course. They must include every action of the customer and reward them accordingly. That is, you must recognize your customers even when: ●      They submit a review of your business ●      They promote you on social media ●      They take a survey or a quiz ●      They refer you to their friends, and so on. Along with this, another new term has emerged which is known as an omnichannel loyalty program. This is a combination of loyalty programs and an omnichannel marketing strategy where a business aims to deliver a meaningful engagement across every touchpoint. Omnichannel loyalty programs can include: ●      Personalized recommendations and offers ●      Instant access to services

The right marketing strategy can make or break a business. It is the only way customers can know more about your product and services, build trust with your brand and form lifelong relationships. Today, retailers are finding marketing strategies that focus on customers and can create a seamless marketing experience. Omnichannel marketing serves as one such marketing strategy. What is Omnichannel strategy? As we know that there are multiple marketing channels available these days like social media, email, blog, live chat, phone, brick and mortar stores, etc. A customer might choose any channel to interact with a business. An Omnichannel marketing strategy aims to provide an integrated shopping experience to customers through every marketing channel. Omnichannel marketing example Suppose a customer sees a Facebook ad about a t-shirt and they visit the business website. They then add the product (t-shirt) to their shopping cart but they leave the website before making a purchase.