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Do you know that marketing automation can be used throughout the customer lifecycle? Marketing automation is nothing but using software to automate the repetitive marketing tasks of your business. For example, an automated customer lifecycle platform can send personalized messages to customers based on their behavior, shopping patterns, interests, and preferences.   Let us see where marketing automation can be used in the customer lifecycle. Marketing automation for capturing and nurturing leads An automated marketing tool can use simple form data to analyze whether a lead would be interested in your business or not. It can also track data such as location, job, age, interests, etc. for every lead and use it to send personalized communication. In other words, it can segment leads based on the data collected and take action accordingly. Marketing automation for building trust Customers start trusting a brand if they know that it is providing some value to them. So, an automated

Many brands do not recognize how customer data platforms and loyalty solutions can be leveraged for customer retention. A CDP or a customer data platform creates customer profiles based on data collected from various sources. For example, webforms, CRM, mobile apps, email, SMS, social media, purchase histories, and more. It includes three layers - Data Capture, Decision Engine, and Delivery. The data capture layer collects data from multiple resources. The decision engine layer creates segments based on the collected data like the most engaged customers, frequent buyers, first-time buyers, etc. The delivery layer provides personalized marketing content based on the segments created across different marketing channels. How CDPs can be used in creating loyalty programs and their advantages: Create 360-degree customer profiles: Loyalty programs can be a great source of transactional, behavioral, and demographic customer data. A CDP can quickly utilize this data t

Loyalty programs have become one of the best tools for businesses these days to attract and retain customers. These programs also help brands cut down the fierce competition. A loyalty program offers attractive incentives to the customers once they make a purchase or show interest in a brand. These incentives could be an exclusive discount, cashback, reward points, coupons, or vouchers. Let us now discover some of the most prominent benefits of loyalty programs. Retain existing customers with loyalty programs Do you know acquiring new customers can cost you at least five times more than retaining the existing customers? This is why the best loyalty programs in India consider retaining customers. A loyalty program offering a special 15% discount on their next purchase would make them come back. A cashback won after purchase would make them want to buy something from your brand again. All of this could help in growing your business indeed. Build an emotional connecti