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Customer is now empowering the market. With many brands emerging one after another, customer expectations and demands have gained more value than ever. So, just using marketing automation in the customer journey will not work. If your business is not customer focus, then probably you are missing out on a lot of opportunities. Being a customer focus brand means keeping your customer first and considering their needs. It means all your business decisions are taken by considering customer experience in mind. Any business can become a customer focus business if they work on: ●      The honesty in their marketing campaigns ●      Bringing transparency in their price models ●      Easing their sales cycle ●      Enhancing the quality of their products and services as per customers’ needs How to build a customer focus business? Hear your customers Every customer has their own story and their own p...

As the name suggests, a customer loyalty program is implemented by retailers to win the loyalty of customers. This means winning customers who are ready to do anything for the brand. They spread the word about a brand, buy products repeatedly, and are eagerly waiting for the brand’s next move! These people are like the brand ambassadors of a brand. But before you invest in a loyalty program software and gear up with everything that you need to run a loyalty program, you must know why we are stressing about using loyalty programs for retail business. You can build an emotional connection with your audience with a loyalty program One of the most basic levels of loyalty programs involve incentives. For instance, you can give special discounts and offers to customers for promoting your brand on social media or even for following you on Instagram. You can also give third-party discounts to customers like access to restaurants, spas and cinemas and make them fall in love with y...

Do you know that the rate of selling to a new customer is almost 5-20% while that to an existing customer is 60-70%? Such a vast difference clearly indicates how important it is to retain customers. High customer retention rates will not only boost your business, but will make it easier for you to set up a good relationship with your customers, increase the probability, and lessen your marketing efforts.   Here’s how you can boost customer retention rates. 1. Personalize the customer shopping experience  Personalization can make your brand memorable forever. For instance, you can provide your customers with personalized recommendations and customize their shopping experience based on their preferences. You get customer insights by using a customer data platform such as what kind of products they like, what they like about your brand, what they want to see more, how often they want to communicate with your brand and so on.  2. Make use of incentives  This is ...