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Digital marketing and automation go hand in hand these days. Automation, in fact, has changed the way how marketing is done. We can see a change at every stage of the customer’s journey because of automation. Marketing automation tools are used to automate any tedious, manual tasks. For example, we can use social media marketing to inform a customer and combine that with email marketing to educate the customer. Marketing automation in the customer journey can also help in identifying when a customer is ready to buy. We can then again use email marketing to provide them with the exact information that they need to complete their purchase. Using automation to enhance the customer journey 1. Product and content recommendations Personalization has become a necessity for brands these days. Almost every user expects a personalized experience from an online store. Today retailers use recommendation engines that are programmed to provide personalized product recommendations to the cus...

A loyalty program is a program run by businesses that offer rewards and incentives to customers. These attractive offers are provided to the customers to keep them engaged with the brand. A business can offer discounts, rebates, free products, reward points, exclusive offers, and many other promotions to the customers through customer loyalty programs . A well-designed and well-executed loyalty program can help attract more customers, retain existing customers, and increase profits. Here is why loyalty programs are important for businesses these days: 1. They can help you find new customers Many customers get attracted to loyalty programs such as reward points or tiered loyalty programs. Sometimes a brand might ask their current customers to refer the brand to their friends and offer rewards to both current and new customers. Many people can find this attractive. 2. They make customers feel valued If you want to build an emotional connection with your customers, create a loya...

Every customer goes through different phases before they finally buy a product from a brand. Generally, these phases are categorized as: reach, acquisition, conversion, retention, and loyalty. This entire journey of a customer from discovering a brand to reaching it out, buying a product, and eventually becoming a loyal customer is known as the customer lifecycle.  Understanding the customer lifecycle helps retailers in many ways. They can use more attractive marketing tactics to engage new customers, reduce friction, and create loyal fans and advocates for their brands. Nowadays, retailers use customer lifecycle platforms to gather data regarding every phase of the customer lifecycle and leverage it for their benefit.  Customer lifecycle importance:  1. Understanding the customer lifecycle enables retailers to make changes to their marketing campaigns  Retailers can find out whether their marketing campaigns are working or not at every stage of the customer lifecyc...